{"id":88,"date":"2026-04-08T09:49:07","date_gmt":"2026-04-08T12:49:07","guid":{"rendered":"https:\/\/catalystgrowth.app\/cases\/?page_id=88"},"modified":"2026-04-08T13:50:03","modified_gmt":"2026-04-08T16:50:03","slug":"case-mequi","status":"publish","type":"page","link":"https:\/\/catalystgrowth.app\/cases\/case-mequi\/","title":{"rendered":"Case Mequi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"88\" class=\"elementor elementor-88\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b076bb e-con-full e-flex e-con e-parent\" data-id=\"9b076bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e8ee008 e-grid e-con-full e-con e-child\" data-id=\"e8ee008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b57736c elementor-widget elementor-widget-image\" data-id=\"b57736c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"606\" height=\"530\" src=\"https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/McDonalds.png\" class=\"attachment-large size-large wp-image-91\" alt=\"\" srcset=\"https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/McDonalds.png 606w, https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/McDonalds-300x262.png 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40eb03c elementor-widget elementor-widget-text-editor\" data-id=\"40eb03c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Efici\u00eancia e Vis\u00e3o Estrat\u00e9gica para o McDonald&#8217;s<\/span><\/h1>\n<div><span style=\"color: #ffffff;\">\u00a0<\/span><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Como a parceria com a Catalyst impulsionou o ROAS e a rentabiliza\u00e7\u00e3o de usu\u00e1rios em iOS.\n<\/span><\/p>\n<p style=\"text-align: center;\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fdd0c0 e-flex e-con-boxed e-con e-parent\" data-id=\"5fdd0c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f87eee4 e-grid e-con-full e-con e-child\" data-id=\"f87eee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0150cfe elementor-widget elementor-widget-text-editor\" data-id=\"0150cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: left;\"><span style=\"color: #000000;\">O DESAFIO<\/span><\/h1>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">O McDonald&#8217;s n\u00e3o conseguia investir de forma eficaz na constru\u00e7\u00e3o de base e rentabiliza\u00e7\u00e3o de seus usu\u00e1rios no sistema iOS. Isso tornava as possibilidades de encontrar clientes de alto valor escassas e impedia o aumento do ROAS (Retorno sobre o Investimento em Publicidade) geral das a\u00e7\u00f5es de growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8702a73 elementor-widget elementor-widget-text-editor\" data-id=\"8702a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: left;\"><span style=\"color: #000000;\">NOSSA SOLU\u00c7\u00c3O<\/span><\/h1>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">O McDonald&#8217;s n\u00e3o conseguia investir de forma eficaz na constru\u00e7\u00e3o de base e rentabiliza\u00e7\u00e3o de seus usu\u00e1rios no sistema iOS. Isso tornava as possibilidades de encontrar clientes de alto valor escassas e impedia o aumento do ROAS (Retorno sobre o Investimento em Publicidade) geral das a\u00e7\u00f5es de growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb43d5d e-flex e-con-boxed e-con e-parent\" data-id=\"bb43d5d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19793a7 elementor-widget elementor-widget-text-editor\" data-id=\"19793a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">Resultados Incr\u00edveis<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d563a43 e-con-full e-flex e-con e-child\" data-id=\"d563a43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cdb0b8f e-grid e-con-full e-con e-child\" data-id=\"cdb0b8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22c104e elementor-widget elementor-widget-text-editor\" data-id=\"22c104e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span class=\"result__number\">+90%\n<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">de aumento no investimento em iOS<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc54565 elementor-widget elementor-widget-text-editor\" data-id=\"cc54565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: center;\"><span class=\"result__number\">+121%\n<\/span><\/h2>\n<p class=\"result__description\" style=\"text-align: center;\"><span style=\"color: #000000;\">em Revenue per User (iOS vs Android)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a04974 elementor-widget elementor-widget-text-editor\" data-id=\"8a04974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n  \/* Estilo padr\u00e3o (telas maiores) *\/\n  .result-box {\n    text-align: center;\n    font-family: sans-serif; \/* Opcional: ajuste para a fonte do seu site *\/\n  }\n  \n  .result__number {\n    font-size: 48px;\n    font-weight: bold;\n  }\n  \n  .result__description {\n    color: #000000;\n    font-size: 18px;\n    margin-top: 5px;\n  }\n\n  \/* Estilo responsivo (celulares at\u00e9 768px de largura) *\/\n  @media (max-width: 768px) {\n    .result__number {\n      font-size: 28px; \/* Reduz o tamanho do n\u00famero no mobile *\/\n    }\n    \n    .result__description {\n      font-size: 14px; \/* Reduz o texto descritivo no mobile *\/\n    }\n  }\n<\/style><h2 style=\"text-align: center;\"><span class=\"result__number\">+100%<\/span><\/h2>\n<p class=\"result__description\" style=\"text-align: center;\"><span style=\"color: #000000;\">no ROAS de campanhas de reengajamento<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c51026 e-con-full e-flex e-con e-parent\" data-id=\"2c51026\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-743b2a3 e-con-full e-flex e-con e-child\" data-id=\"743b2a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8580976 e-grid e-con-full e-con e-child\" data-id=\"8580976\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb83bf7 elementor-widget elementor-widget-image\" data-id=\"bb83bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/luciano-nunes-img-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-90\" alt=\"\" srcset=\"https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/luciano-nunes-img-150x150.png 150w, https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/luciano-nunes-img-300x300.png 300w, https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/luciano-nunes-img-768x768.png 768w, https:\/\/catalystgrowth.app\/cases\/wp-content\/uploads\/2026\/04\/luciano-nunes-img.png 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108fb63 elementor-widget elementor-widget-text-editor\" data-id=\"108fb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em><span style=\"color: #ffffff;\"><b>\u201cSempre com efici\u00eancia de m\u00eddia, insights valiosos e vis\u00e3o estrat\u00e9gica. Uma parceria que soma, desafia e impulsiona.\u201d<\/b><\/span><\/em><\/p><p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><b>Luciano Nunes \u2022 Growth Lead McDonald&#8217;s<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Efici\u00eancia e Vis\u00e3o Estrat\u00e9gica para o McDonald&#8217;s \u00a0 Como a parceria com a Catalyst impulsionou o ROAS e a rentabiliza\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-88","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/pages\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":17,"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/pages\/88\/revisions"}],"predecessor-version":[{"id":117,"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/pages\/88\/revisions\/117"}],"wp:attachment":[{"href":"https:\/\/catalystgrowth.app\/cases\/wp-json\/wp\/v2\/media?parent=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}