Awareness and Consideration

When you choose our Awareness and Consideration solutions, you are investing not just in achieving results, but in building a consistent and meaningful presence. It's not just about being present; it's about being relevant, captivating and, above all, valuable.

Be the icon on your consumers' screens, staying relevant and connected at all times through a combination of Mobile Web, In App Media and CTV channels.

Aquisição

As its name states, the UA campaign is focused on generating new users for an app. Catalyst utilizes a variety of media channels in its campaigns to employ the best mix and placements to achieve an excellent user experience for the end user and guarantee Brand Safety to the advertisers. Working with inventory from DSPs, direct app developers, OEM, and mobile web, we can diversify the inventory of our clients and be incremental in the reach of their campaigns.

Catalyst adds its data science DNA to all its products, thus, the UA campaign will deliver value with data: Performance by creatives, análise of geolocation, app user behaviors, lifetime value, cross and upsell possibilities, and more! Everything is tailored to the specificities of your business.

Reengajamento

Retargeting for apps assists marketing professionals in the effort of maintaining engaged users, monetizing their user base, and fighting churn. Broadly speaking, through the detailed study of the goals and conversion flows of an app, we identify the user drop-off and most adequate moments for activation, acting precisely to bring forward a lift in your app's key performance indicators through re-engaging its users.

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At Catalyst, we are looking beyond the campaign results, always considering the experience of your end users. For retargeting efforts, data intelligence and working with creative best practices become even more relevant. Thus, we avoid frustrating experiences and, consequently, negative sentiment toward your brand. However, when assertive, retargeting has the effect of highlighting to the client a brand that is attentive and well-prepared to serve him/her.

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Retargeting is a great tool to raise the LTV of the users of your app, and it will allow your brand to keep itself relevant and an icon present within your consumer's smartphones.