A trading desk is the operational brain of digital media buying, which uses data and technology to buy, optimize, and manage campaigns, identifying where to invest to get the best return.
At Catalyst, our trading desk creates multichannel strategies that combine high-level execution and advanced data intelligence, ensuring that every action generates a direct impact on the metrics that drive your app's success.
Web Mobile
Web Mobile
Based on behavioral segmentation, ads are displayed on major mobile-optimized portals, generating visibility, qualified reach, and direct impact on the target audience.
Connected TV
Connected TV
Ads are delivered across multiple Smart TV and streaming platform inventories, combining brand impact with measurable performance via MMP.
Push Notification
Push Notification
Sending text, images, or videos through partnerships with carriers and apps, with geolocation capabilities to amplify Out-of-Home (OOH) campaigns.
Apple Ads
Apple Ads
Reach iPhone users with native ads on the App Store.
Only at Catalyst: With our proprietary algorithm for Apple Ads, campaigns are optimized in real-time to maximize performance, reach, and efficiency.
In-App Media
In-App Media
Ads displayed in partner app inventories that integrate into the user experience, generating higher engagement, especially in gaming or free apps.
AWARENESS
BRANDFORMANCE
PERFORMANCE